Cycle Care Ltd.
PROJECT
Web design
SERVICES
Web Design | Web Development | UX/UI
Redesign of Cycle Care website to enhance engagement, streamline navigation, and drive traffic to the onsite shop.
About Cycle Care
Cycle Care is a family owned business.
It is an exlusive dealership for motorcycles and helmets.
Provides services such as new motorcycle Licensing and Insurance.
Comprehensive maintenance and repairs for Kymco scooters.
Challenge
The primary challenge was to organize and integrate all the SKU’s information in one place. The existing separation hindered easy navigation, and the site suffered from outdated design, low user engagement, resulting in poor conversion rates.
Solution
To address these challenges, the project involved designing a unified and intuitive webpage UI that seamlessly combined informational content. This included:
Redefining the Information Architecture
Identifying Common User Journeys and Scenarios
Updating to Modern UI
Moreover, the redesign also included optimizing the site for mobile responsiveness to cater to the growing number of users accessing the platform from smartphones and tablets. This ensured a consistent and seamless experience across all devices, ultimately increasing user engagement and driving higher conversion rates.
Overall, by centralizing product information, revamping the user interface, and enhancing search capabilities, the project successfully transformed the website into a cohesive and user-friendly platform that met the needs of both customers and the business.
