Blue House B&B
PROJECT
Web Design
SERVICES
UX/UI Design | Web Design | Strategy
Redesigned the website and booking system to enhance Blue House B&B's online presence.
ABOUT THE PROJECT
Blue House B&B has a strong reputation for providing comfortable accommodations and personalized service to guests worldwide. While the business has been successful in attracting customers through online travel agencies like Booking.com and Airbnb, the owners recognize the importance of having a direct booking system and a strong online presence to enhance their business performance.
The Goal
Our goal was to increase direct bookings. The aim was to create a modern and user-friendly website that would reflect the B&B's unique charm.
My task was to design the booking section, room display and payment section.
When I joined the team the style and design of the homepage was established.
The Process
In the process we followed the double diamond framework through discovery and research, to defining the problems and pain points. We created prototypes to test our hypothesis.
In-depth Interviews
We selected people that would represent our target customer.
To help us to get detailed account of information we used different tools to map the user journey when booking a holiday or accomodation.
Key Insides
Based on the interviews we conducted and the data we collected,
we identified key insights that reflect our target audience's behaviours, habits, needs, and emotions.
These insights will inform our design decisions and help us create a website that caters to our audience's preferences and expectation.
defining the concept
Personas
Customer Journey
information architecture
As a designer, crafting the information architecture for Blue House B&B's website was a central step in optimizing the user experience. This architecture serves as the underlying framework that carefully organizes the website's content and functionalities, allowing us to create an intuitive and user-friendly design.
final solution
The final solution involved a comprehensive redesign of the booking process, room selection, and the payment section. Our design decisions were firmly rooted in the design guidelines established in our previously defined design book and user research.
mobile prototype
Conclusion
This redesign not only addressed the identified pain points but also aimed to elevate the overall user experience. It streamlined the process of finding and booking rooms, ensuring that users could effortlessly navigate the website, select accommodations, and complete payments with confidence. Further testing and feedback from the user is recommended in other to improve the experience further.